Insights & Trends in
route-to-market &
Sales Force Automation
Coca-Cola UAE SFA Goes Live: 100% Day-One Activation
Coca-Cola UAE SFA went live with 100% user activation on day one across 6 channel sub-teams in 4 cities. The story behind the number: 5 readiness patterns, 3 friction removals, and the AI extensions planned for the next release wave.
Wall’s Ice Cream Digitizes Its China Distribution Network: A Deep Dive into FMCG Channel Transformation
Wall’s Ice Cream partners with eBest to digitalize its channel operations — covering field force management, cooler tracking, order digitization, and promotion execution. Here’s how it works.
Beyond Automation: How Agentic AI Is Redefining Execution in FMCG Sales
Discover how eBest’s Agentic AI platform transforms FMCG sales execution — from AI-powered selling stories and performance analytics…
From “Nice-to-Have” to “Mission-Critical”: Why 2026 is the Year of AI Proficiency for CPG
From "Nice-to-Have" to "Mission-Critical": Why 2026 is the Year of AI Proficiency for CPGAs we look toward 2026, the global CPG and FMCG landscape is undergoing a fundamental paradigm shift. What was once heralded as "experimental digital transformation" has evolved...
Why the Beverage Industry is the Ultimate Test for FMCG Excellence
Discover why beverage distribution is FMCG’s most complex challenge. Learn how eBest SFA solutions, proven with Swire Coca-Cola, can empower your business to master channel complexity and drive growth.
Stop Field Sales Guessing. Start Smart Routing.
Stop Field Sales Guessing. Start Smart Routing.How AI-Powered Route Optimization Unlocks Retail Execution Potential Imagine this: your sales rep leaves the house, deciding which store to visit based on gut feeling. High-potential outlets are accidentally missed. Ten...
Just Speak: How AI Turns Sales Reps’ Voice Conversations into Instant Sales Orders
Just Speak: How AI Turns Sales Reps’ Voice Conversations into Instant Sales OrdersA sales rep stands in a client’s back office or outlet, finalizing the sell-in order with retailer. Out comes the tablet or mobile phone app. Fingers tap, eyes squint at tiny category...
Why Your Million-Dollar RTM Strategy Isn’t Working — And How to Fix It
Discover why many FMCG companies fail at Route-to-Market (RTM) despite heavy investment. Learn practical RTM strategies to improve distribution, boost consumer reach, and drive growth. Elevate your RTM strategy with eBest.
AI-Powered Sell-In Suggestion: Redefining Channel Distribution for Consumer Goods Industry
Traditional sell-in strategies, often based on historical sales data and the order pattern of this outlet; which is not effective or compelling to. Moreover, it falls short in today’s dynamic marketplace that demands agility, personalization, and data-backed decisions.
eBest’s AI-powered Sell-In Suggestion — delivering intelligent, store-level product recommendations and optimizing every inch of your route to market.
Mars Wrigley Unlocks 3 Million Stores with Real-Time Ordering & Marketing Automation
Discover how Mars Wrigley digitized 3 million POS with eBest’s B2B ordering & marketing-automation suite—driving 30k daily orders and US$0.5B+ sales.
AI Agent for CPG Field Sales: The 8-Capability Checklist
Eight capabilities that define a real AI agent for CPG field sales — shelf recognition, replay detection, sell-in, warehouse audit — and how to score them.
Agentic AI vs Traditional SFA: What CPG Teams Actually Need
Agentic AI vs traditional SFA: one records what the field team did, the other decides and acts. A side-by-side for CPG teams, plus a 30-day pressure test.
How to Evaluate an Agentic AI Platform for CPG: 5 Criteria
Five field-tested criteria for evaluating an agentic AI platform for CPG: the shelf-loop test, one data model, named capabilities, integrity, deployment.
Merchandising Agreements: How a Global Brewer Digitized Them
Display deals live or die at the store. See how a global brewer digitized its merchandising agreements: mobile signing, clear standards, no more overlaps.
AI Warehouse Audit: How CPG Brands Verify Distributor Stock
Your DMS says one thing; the warehouse says another. See how an AI warehouse audit verifies distributor stock with a photo and keeps the evidence honest.
Van Sales Software: How to Run DSD Routes You Can Trust
Van sales software turns a delivery van into a stock location with a till. See the route-day controls that keep DSD stock, cash and visit records honest.
Conversational Analytics for CPG: Ask Your Sales Data
Instead of waiting on a dashboard build or an analyst’s queue, conversational analytics lets a CPG sales manager ask the field data and act on the answer.
SFA Software for CPG Companies: How to Choose and Deploy
AI & Innovation SFA Software for CPG Companies: How to Choose and Deploy 2026-09-30|eBest Mobile Blog SFA software for CPG companies is a mobile-first field-sales platform built for route-to-market, not account management. Where a generic CRM tracks deals, CPG SFA...
AI Sales Training: How CPG Field Teams Close the Ramp Gap
AI sales training turns a rep’s own outlet data into scored role-play practice on the phone already in their pocket, before the first real store visit.
AI Shelf Monitoring: How CPG Brands Close Availability Gaps
AI shelf monitoring reads a shelf photo and returns availability data the rep can fix in the visit — no cameras, no retailer sign-off, no next-month report.
William Grant & Sons Adopts AI-Powered SFA with eBest
AI & Innovation William Grant & Sons Adopts AI-Powered SFA with eBest 2026-09-09 | 6 min read | eBest Mobile Blog William Grant & Sons, the Scottish spirits company behind Glenfiddich, The Balvenie, Grant's, Monkey Shoulder and Hendrick's, has completed a full...
AI Agents for Trade Promotion Optimization: Cut CPG Waste
AI agents for trade promotion optimization plan, predict, verify, and tune promotion spend inside the TPO workflow — turning trade spend from a black box into a self-correcting, auditable revenue lever.
AI Sales Pitch for CPG: How AI Stories Lift Sell-In
AI & Innovation AI Sales Pitch for CPG: How AI Stories Lift Sell-In 2026-08-31 | 4 min read | eBest Mobile Blog A rep walks into a store. The buyer is busy. There is maybe ninety seconds to make the case for a new SKU, a promotion, or more shelf space. What the...
Agentic AI for CPG: What Field Teams Actually Get
16 agentic AI for CPG scenarios, one platform. eBest gives field teams CPG-ready agents for route-to-market — built, not built-from-scratch.
CPG Sales Software: How AI Unifies SFA, DMS, and Sell-In
AI & Innovation CPG Sales Software: How AI Unifies SFA, DMS, and Sell-In 2026-08-20 | 4 min read | eBest Mobile Blog A field manager at a beverage company opens one app in the morning and sees every store visit, every distributor stock level, and every promotion...
Artificial Intelligence FMCG: Tech Stack & Use Cases
AI & Innovation Artificial Intelligence FMCG: Tech Stack & Use Cases 2026-08-19 | 4 min read | eBest Mobile Blog A field rep photographs a shelf, and six seconds later the app reports facings, flags two missing SKUs, and pulls a store-specific pitch onto the order...
Perfect Store Execution: What It Is and How to Close the Gap
AI & Innovation Perfect Store Execution: What It Is and How to Close the Gap 2026-08-19 | 4 min read | eBest Mobile Blog The "perfect store" is the version of a retail outlet where every shelf tells the brand story the plan promised: the right products, in the...