Insights & Trends in
route-to-market &
Sales Force Automation
Wall’s Ice Cream Digitizes Its China Distribution Network: A Deep Dive into FMCG Channel Transformation
Wall’s Ice Cream partners with eBest to digitalize its channel operations — covering field force management, cooler tracking, order digitization, and promotion execution. Here’s how it works.
Beyond Automation: How Agentic AI Is Redefining Execution in FMCG Sales
Meta description: Discover how eBest’s Agentic AI platform transforms FMCG sales execution — from AI-powered selling stories and performance analytics…
From “Nice-to-Have” to “Mission-Critical”: Why 2026 is the Year of AI Proficiency for CPG
From "Nice-to-Have" to "Mission-Critical": Why 2026 is the Year of AI Proficiency for CPGAs we look toward 2026, the global CPG and FMCG landscape is undergoing a fundamental paradigm shift. What was once heralded as "experimental digital transformation" has evolved...
Why the Beverage Industry is the Ultimate Test for FMCG Excellence
Discover why beverage distribution is FMCG’s most complex challenge. Learn how eBest SFA solutions, proven with Swire Coca-Cola, can empower your business to master channel complexity and drive growth.
Stop Field Sales Guessing. Start Smart Routing.
Stop Field Sales Guessing. Start Smart Routing.How AI-Powered Route Optimization Unlocks Retail Execution Potential Imagine this: your sales rep leaves the house, deciding which store to visit based on gut feeling. High-potential outlets are accidentally missed. Ten...
Just Speak: How AI Turns Sales Reps’ Voice Conversations into Instant Sales Orders
Just Speak: How AI Turns Sales Reps’ Voice Conversations into Instant Sales OrdersA sales rep stands in a client’s back office or outlet, finalizing the sell-in order with retailer. Out comes the tablet or mobile phone app. Fingers tap, eyes squint at tiny category...
Why Your Million-Dollar RTM Strategy Isn’t Working — And How to Fix It
Discover why many FMCG companies fail at Route-to-Market (RTM) despite heavy investment. Learn practical RTM strategies to improve distribution, boost consumer reach, and drive growth. Elevate your RTM strategy with eBest.
AI-Powered Sell-In Suggestion: Redefining Channel Distribution for Consumer Goods Industry
Traditional sell-in strategies, often based on historical sales data and the order pattern of this outlet; which is not effective or compelling to. Moreover, it falls short in today’s dynamic marketplace that demands agility, personalization, and data-backed decisions.
eBest’s AI-powered Sell-In Suggestion — delivering intelligent, store-level product recommendations and optimizing every inch of your route to market.
Mars Wrigley Unlocks 3 Million Stores with Real-Time Ordering & Marketing Automation
Discover how Mars Wrigley digitized 3 million POS with eBest’s B2B ordering & marketing-automation suite—driving 30k daily orders and US$0.5B+ sales.
What is the Best SFA Software for CPG Companies? (2026 Guide)
The best SFA software for CPG companies integrates route-to-market (RTM), trade promotion management (TPM), and perfect store execution in one mobile platform. Top solutions include eBest Mobile, Salesforce, and BeatRoute. Key features to evaluate: offline capability, AI-powered insights, multi-language support, and distributor management integration. This guide compares leading SFA software for CPG, explains selection criteria, and provides a 5-step implementation roadmap.
Route-to-Market Digitalization: The Complete Guide for CPG Brands in 2026
This guide explains what RTM digitalization actually means in 2026, why traditional approaches are breaking down, and how leading CPG brands are restructuring their route-to-market operations with digital tools—without disrupting what already works.
Pharmaceutical Sales Force Automation: A Real-World Guide to Digitizing Your Route-to-Market Operations
Pharmaceutical Sales Force Automation: A Real-World Guide to Digitizing Your Route-to-Market OperationsThe Gap Between "Digital Transformation" and Operational Reality in Pharma Sales Most pharmaceutical companies have a digital transformation strategy. Far fewer have...
In-Store Retail Execution Software Trends Transforming FMCG Field Sales Management
In-Store Retail Execution Software Trends Transforming FMCG Field Sales ManagementIn fast-moving consumer goods environments, effective store-level execution plays a direct role in sales performance and brand visibility. As field sales operations become more complex,...
Leveraging SFA for CPG to Optimize Route Planning and Sales Productivity
Leveraging SFA for CPG to Optimize Route Planning and Sales ProductivityIn the fast-moving consumer goods environment, managing large-scale field operations efficiently is essential for maintaining consistent retail coverage and execution. Companies in the consumer...
Top Retail Execution Best Practice for Enhancing In-Store Visibility and Performance
Top Retail Execution Best Practice for Enhancing In-Store Visibility and PerformanceIn industries such as FMCG, CPG, and food and beverage, success in field sales is closely tied to how well products are executed at the retail level. Ensuring consistent product...
Understanding the Process of Sales Force Automation Implementation in B2B Environments
Understanding the Process of Sales Force Automation Implementation in B2B EnvironmentsImplementing a sales force automation implementation strategy is a critical step for organizations aiming to improve the efficiency and visibility of their field sales operations. In...
Key Features to Look for in a Comprehensive Sales Force Automation Solution
Key Features to Look for in a Comprehensive Sales Force Automation SolutionAs field sales operations become more complex and data-driven, organizations increasingly rely on digital tools to manage teams, streamline workflows, and improve execution. Selecting the right...
How a Sales Force Automation System Improves Daily Activities of Field Sales Teams
How a Sales Force Automation System Improves Daily Activities of Field Sales TeamsManaging daily activities in field sales environments can be complex, especially when teams are distributed across multiple locations and rely on manual processes. From planning visits...
Choosing the Right Sales Force Automation Software to Streamline Mobile Sales Operations
Choosing the Right Sales Force Automation Software to Streamline Mobile Sales OperationsIn modern B2B environments, field sales teams are expected to operate with speed, accuracy, and consistency across multiple locations. However, manual processes and disconnected...
Step-by-Step Guide to Selecting the Best Sales Force Automation Tool for Your Team
Step-by-Step Guide to Selecting the Best Sales Force Automation Tool for Your TeamSelecting the right sales force automation tool is a crucial decision for organizations managing field sales teams across multiple regions and channels. With increasing demand for...
Maximizing Field Sales Force Efficiency with Advanced Field Sales Force Automation Strategies
Maximizing Field Sales Force Efficiency with Advanced Field Sales Force Automation StrategiesIn today’s highly competitive B2B landscape, managing a distributed field sales team efficiently has become a critical challenge for organizations across industries such as...
Nestlé’s Digital Recipe: Conquering the Food & Beverage Market
Discover how Nestlé’s tailored digital strategy, including advanced sales force automation and channel management, is revolutionizing its global operations and setting a new standard for the food and beverage industry.
Empower Your Distributors and Retailers with a Unified Sales Force Automation solution
Empower Your Distributors and Retailers with a Unified Sales Force Automation SolutionIn today’s highly competitive consumer goods and distribution-driven markets, collaboration between manufacturers, distributors, and retailers is critical for sustained growth....
Avoid In-Store Execution Gaps and Improve Sales Force Accountability with FMCG retail execution Tools
Avoid In-Store Execution Gaps and Improve Sales Force Accountability with FMCG Retail Execution ToolsIn the fast-moving consumer goods (FMCG) industry, flawless in-store execution is critical to driving sales, maintaining brand equity, and ensuring promotional ROI....