Insights & Trends in
route-to-market &
Sales Force Automation
Wall’s Ice Cream Digitizes Its China Distribution Network: A Deep Dive into FMCG Channel Transformation
Wall’s Ice Cream partners with eBest to digitalize its channel operations — covering field force management, cooler tracking, order digitization, and promotion execution. Here’s how it works.
Beyond Automation: How Agentic AI Is Redefining Execution in FMCG Sales
Discover how eBest’s Agentic AI platform transforms FMCG sales execution — from AI-powered selling stories and performance analytics…
From “Nice-to-Have” to “Mission-Critical”: Why 2026 is the Year of AI Proficiency for CPG
From "Nice-to-Have" to "Mission-Critical": Why 2026 is the Year of AI Proficiency for CPGAs we look toward 2026, the global CPG and FMCG landscape is undergoing a fundamental paradigm shift. What was once heralded as "experimental digital transformation" has evolved...
Why the Beverage Industry is the Ultimate Test for FMCG Excellence
Discover why beverage distribution is FMCG’s most complex challenge. Learn how eBest SFA solutions, proven with Swire Coca-Cola, can empower your business to master channel complexity and drive growth.
Stop Field Sales Guessing. Start Smart Routing.
Stop Field Sales Guessing. Start Smart Routing.How AI-Powered Route Optimization Unlocks Retail Execution Potential Imagine this: your sales rep leaves the house, deciding which store to visit based on gut feeling. High-potential outlets are accidentally missed. Ten...
Just Speak: How AI Turns Sales Reps’ Voice Conversations into Instant Sales Orders
Just Speak: How AI Turns Sales Reps’ Voice Conversations into Instant Sales OrdersA sales rep stands in a client’s back office or outlet, finalizing the sell-in order with retailer. Out comes the tablet or mobile phone app. Fingers tap, eyes squint at tiny category...
Why Your Million-Dollar RTM Strategy Isn’t Working — And How to Fix It
Discover why many FMCG companies fail at Route-to-Market (RTM) despite heavy investment. Learn practical RTM strategies to improve distribution, boost consumer reach, and drive growth. Elevate your RTM strategy with eBest.
AI-Powered Sell-In Suggestion: Redefining Channel Distribution for Consumer Goods Industry
Traditional sell-in strategies, often based on historical sales data and the order pattern of this outlet; which is not effective or compelling to. Moreover, it falls short in today’s dynamic marketplace that demands agility, personalization, and data-backed decisions.
eBest’s AI-powered Sell-In Suggestion — delivering intelligent, store-level product recommendations and optimizing every inch of your route to market.
Mars Wrigley Unlocks 3 Million Stores with Real-Time Ordering & Marketing Automation
Discover how Mars Wrigley digitized 3 million POS with eBest’s B2B ordering & marketing-automation suite—driving 30k daily orders and US$0.5B+ sales.
Direct Store Delivery for CPG: DSD Software Guide (2026)
Direct store delivery for CPG is evolving fast. AI-powered DSD software drives retail growth, slashes stock-outs, and lowers costs. Read the 2026 guide now.
AI Route Optimization for CPG Field Sales: 2026 Guide
Discover how AI route optimization helps CPG field teams cut drive time 22% and boost store visits 30%. Real Nestlé case study + complete 2026 buyer’s guide.
Distributor Management System for CPG: 5 Ways to Boost ROI
A distributor management system for CPG eliminates blind spots in secondary sales with real-time data. Learn 5 ways to boost distribution ROI now.
Retail Execution Software for CPG Companies (2026 AI Guide)
Discover how retail execution software with AI helps CPG companies achieve perfect store performance. Cut audit time by 60%. Read the 2026 guide now.
Distributor Management System for CPG Companies (2026)
Discover how a distributor management system for CPG companies eliminates stock-outs with real-time inventory tracking. Read the 2026 buyer’s guide now.
Sales Force Automation Software for CPG Companies (2026)
Learn how sales force automation software for CPG companies drives revenue with AI route optimization and smart sell-in suggestions. Read the 2026 guide now.
How AI-Powered SFA Software Improves Perfect Store Execution for CPG (2026)
Learn how AI-powered SFA software for CPG companies automates perfect store execution, shelf share analysis, and planogram compliance at scale.
What is the Best SFA Software for CPG Companies? (2026 Guide)
The best SFA software for CPG companies integrates route-to-market (RTM), trade promotion management (TPM), and perfect store execution in one mobile platform. Top solutions include eBest Mobile, Salesforce, and BeatRoute. Key features to evaluate: offline capability, AI-powered insights, multi-language support, and distributor management integration. This guide compares leading SFA software for CPG, explains selection criteria, and provides a 5-step implementation roadmap.
Route-to-Market Digitalization: The Complete Guide for CPG Brands in 2026
This guide explains what RTM digitalization actually means in 2026, why traditional approaches are breaking down, and how leading CPG brands are restructuring their route-to-market operations with digital tools—without disrupting what already works.
Pharmaceutical Sales Force Automation: A Real-World Guide to Digitizing Your Route-to-Market Operations
This guide examines what genuine pharmaceutical route-to-market digitalization looks like in practice, using AstraZeneca’s partnership with eBest as a concrete reference case. We’ll cover the operational problems that needed solving, the solution architecture that addressed them, and a practical framework for evaluating your own organization’s readiness.
In-Store Retail Execution Software Trends Transforming FMCG Field Sales Management
As field sales operations become more complex, businesses are increasingly turning to retail execution software to standardize processes, improve data accuracy, and enhance in-store performance.
This article explores key trends shaping the evolution of retail execution software and how they are transforming FMCG field sales management.
Leveraging SFA for CPG to Optimize Route Planning and Sales Productivity
Leveraging SFA for CPG to Optimize Route Planning and Sales ProductivityIn the fast-moving consumer goods environment, managing large-scale field operations efficiently is essential for maintaining consistent retail coverage and execution. Companies in the consumer...
Top Retail Execution Best Practice for Enhancing In-Store Visibility and Performance
Top Retail Execution Best Practice for Enhancing In-Store Visibility and PerformanceIn industries such as FMCG, CPG, and food and beverage, success in field sales is closely tied to how well products are executed at the retail level. Ensuring consistent product...
Understanding the Process of Sales Force Automation Implementation in B2B Environments
Understanding the Process of Sales Force Automation Implementation in B2B EnvironmentsImplementing a sales force automation implementation strategy is a critical step for organizations aiming to improve the efficiency and visibility of their field sales operations. In...
Key Features to Look for in a Comprehensive Sales Force Automation Solution
Key Features to Look for in a Comprehensive Sales Force Automation SolutionAs field sales operations become more complex and data-driven, organizations increasingly rely on digital tools to manage teams, streamline workflows, and improve execution. Selecting the right...