The Complete Guide to Sales Force Automation: Transforming Field Operations with Mobile TechnologyIn the evolving landscape of consumer goods distribution, the efficiency and effectiveness of your field sales team are paramount. This is where the strategic...

Embracing Digital Transformation: A Strategic Blueprint for Modern Field Sales ForcesIn an era defined by data and connectivity, the consumer goods industry stands at a critical crossroads. The traditional methods of managing field sales, distribution, and retail...

Optimizing Your Route To Market Strategy: A Digital Framework for Growth and EfficiencyIn the highly competitive consumer goods industry, your Route To Market is far more than just a logistics channel; it is the central nervous system of your commercial operations. It...

Discover why many FMCG companies fail at Route-to-Market (RTM) despite heavy investment. Learn practical RTM strategies to improve distribution, boost consumer reach, and drive growth. Elevate your RTM strategy with eBest.

Maximizing ROI: A Data-Driven Strategy for Effective Trade Promotion ManagementIn the competitive landscape of consumer goods, Trade Promotion spending represents one of the largest marketing investments a company makes, often exceeding 15-20% of gross revenue. Yet,...

What to Look for in a Comprehensive Sales Force Automation PlatformIn today's fast-paced, data-driven commercial landscape, a basic Sales Force Automation (SFA) tool is no longer a luxury—it's a strategic necessity. For any organization relying on a field sales force,...

Understanding the Core Modules of Effective Sales Force AutomationIn the relentless pursuit of revenue growth, businesses are increasingly turning to technology to empower their frontline teams. Sales Force Automation (SFA) has evolved from a simple digital notepad...

Sfa For Field Sales Teams: Building Smarter Workflows and Real-Time InsightsIn today’s fast-moving consumer goods and distribution sectors, success depends on how efficiently a company’s field sales teams operate. Sales representatives are the connection between...

Key Benefits of Automating Van Sales Processes with Mobile TechnologyIn the fast-paced world of direct-to-store delivery and route-based sales, the van is more than just a vehicle; it's a mobile office, a rolling warehouse, and the frontline of your customer...

Improving ROI with a Data-Driven Approach to Trade Promotion ManagementFor consumer goods companies, trade promotions represent a massive investment, often consuming a significant portion of the marketing budget. Yet, for many, the return on this investment remains a...

How Sales Force Automation Streamlines Field Operations in Modern DistributionIn today’s fast-changing consumer goods and distribution environment, field operations are the heartbeat of sales success. Every day, sales representatives visit retailers, collect orders,...

How Retail Execution Software Optimizes In-Store Visibility and PerformanceIn the high-stakes world of consumer goods, the final frontier of success isn't your boardroom or your marketing campaign—it's the retail store shelf. This is where brand promises meet consumer...

The Role of Route to Market Solutions in Modern Consumer Goods DistributionThe landscape of consumer goods distribution is more complex and competitive than ever. With the rise of e-commerce, shifting consumer demands, and intense pressure on margins, the traditional...

How Digital Transformation Reshapes Field Sales and Distributor OperationsFor decades, the backbone of CPG, FMCG, and pharmaceutical industries has been the field sales team and the distributor network. These are the warriors on the front lines, ensuring products move...

Driving Growth with Trade Promotion Analytics and Performance VisibilityIn today’s competitive consumer goods landscape, trade promotions represent one of the largest investments for manufacturers and distributors. However, without clear visibility into performance...

Distributor Management Systems for Efficient Supply Chain CollaborationIn today’s highly competitive consumer goods landscape, the supply chain has evolved into a complex ecosystem that demands agility, accuracy, and collaboration. For manufacturers and distributors...

Distributor Management Strategies: Boosting Control & Efficiency for Field SalesIn the complex world of field sales and route-to-market operations, your distributor network is your lifeblood. They are the critical link between your brand and the end consumer,...

Digital Transformation in Route To Market Strategies for Emerging MarketsIn the rapidly evolving landscape of consumer goods distribution, emerging markets are witnessing a major shift driven by digital transformation. Traditional Route to Market (RTM)...