5 Ways SFA for the Food and Beverage Industry Optimizes Route Planning and MerchandisingFrom Visits to Clicks—The Challenge Facing the World’s Largest Food Company ​​In the fast-paced food and beverage (F&B) industry, operational efficiency and flawless in-store...

How a Data-Driven Retail Execution Solution Provides Real-Time Visibility into In-Store ActivitiesIn the competitive consumer goods market, execution at the store level often determines a brand’s success. Even the strongest marketing campaigns and promotions can fail...

The Ultimate Guide to Implementing SFA for CPG Companies to Drive Revenue GrowthIn the fast-moving consumer goods (CPG) industry, speed, visibility, and execution determine market leadership. With complex distribution networks, aggressive competitors, and increasing...

Achieve Perfect Store Execution and Increase On-Shelf Availability with Retail Execution SoftwareIn today’s competitive retail environment, brands must do more than secure distribution—they must win at the shelf. Product visibility, planogram compliance, pricing...

Discover why beverage distribution is FMCG’s most complex challenge. Learn how eBest SFA solutions, proven with Swire Coca-Cola, can empower your business to master channel complexity and drive growth.

Boost Sales Team Productivity and Territory Coverage with Intelligent Sales Force Automation SoftwareIn today’s fast-moving and highly competitive markets, field sales teams are under constant pressure to increase productivity, improve territory coverage, and deliver...

Coca-Cola creates a Chief Digital Officer role, appointing Sedef Salingan Sahin to lead end-to-end digital transformation. Explore key insights on FMCG digital strategy, operational excellence, and why CPG companies must prioritize digitalization.

Achieving the Perfect Store Standard Consistently with Guided Selling and Execution ChecklistsFor brands in the competitive world of consumer goods, the store shelf is the final and most critical battleground. The Perfect Store concept represents the gold standard for...

Enhancing Distributor Management Through Shared Visibility and Collaborative SFA PlatformsFor brands in the consumer goods sector, the distributor network is not merely a channel; it is the critical artery of the Route to Market. It extends a brand's reach, manages...

eBest partners with William Grant & Sons to drive AI-powered sales transformation. Discover how our intelligent SFA for FMCG/CPG and retail execution solutions are setting new standards for the spirits industry.

Streamlining Van Sales Operations with Mobile SFA for Ordering and MerchandisingIn the direct-to-retail world of consumer goods, beverages, and food distribution, the Van Sales model is a powerful engine for growth. It combines sales, delivery, and merchandising into...

Designing an Efficient Route to Market (RTM) Strategy with Sales Automation ToolsIn the complex world of fast-moving consumer goods, pharmaceuticals, and distribution, your Route to Market (RTM) is the critical supply and sales chain that connects your products to the...

Digital Transformation in Field Sales: Moving Beyond Paper-Based Processes to Ebest MobileFor decades, field sales operations in consumer goods, pharmaceuticals, and distribution have been anchored to a familiar, yet fundamentally limiting, tool: paper. Clipboards,...

How the world’s largest food and beverage company is leveraging AI to transform sales, operations, empower teams, and unlock new value across the value chain.

Optimizing Trade Promotion Management (TPM) with Integrated SFA TechnologyFor consumer goods companies, trade promotions are a double-edged sword. They are essential for driving volume, securing prime shelf space, and responding to competitive pressures. Yet, a...

Best Practices for Effective Distributor Management in the Digital AgeIn complex and extensive markets, distributors are essential partners, extending your reach and executing your strategy at the local level. However, managing these partnerships effectively has...

SFA for CPG Companies: Solving Unique Challenges in Fast-Moving Consumer GoodsThe Fast-Moving Consumer Goods (CPG) sector operates in a world defined by razor-thin margins, relentless competition for shelf space, and the constant push for faster inventory turnover....

The New Rules of FMCG: How AI is Reshaping the Consumer Goods IndustryThe fast-moving consumer goods (FMCG) sector is in the midst of a profound transformation, driven not by incremental changes, but by the pervasive integration of Artificial Intelligence. From the...