Insights & Trends in
route-to-market &
Sales Force Automation
Why the Beverage Industry is the Ultimate Test for FMCG Excellence
Discover why beverage distribution is FMCG’s most complex challenge. Learn how eBest SFA solutions, proven with Swire Coca-Cola, can empower your business to master channel complexity and drive growth.
Stop Field Sales Guessing. Start Smart Routing.
Stop Field Sales Guessing. Start Smart Routing.How AI-Powered Route Optimization Unlocks Retail Execution Potential Imagine this: your sales rep leaves the house, deciding which store to visit based on gut feeling. High-potential outlets are accidentally missed. Ten...
Just Speak: How AI Turns Sales Reps’ Voice Conversations into Instant Sales Orders
Just Speak: How AI Turns Sales Reps’ Voice Conversations into Instant Sales OrdersA sales rep stands in a client’s back office or outlet, finalizing the sell-in order with retailer. Out comes the tablet or mobile phone app. Fingers tap, eyes squint at tiny category...
Why Your Million-Dollar RTM Strategy Isn’t Working — And How to Fix It
Discover why many FMCG companies fail at Route-to-Market (RTM) despite heavy investment. Learn practical RTM strategies to improve distribution, boost consumer reach, and drive growth. Elevate your RTM strategy with eBest.
AI-Powered Sell-In Suggestion: Redefining Channel Distribution for Consumer Goods Industry
Traditional sell-in strategies, often based on historical sales data and the order pattern of this outlet; which is not effective or compelling to. Moreover, it falls short in today’s dynamic marketplace that demands agility, personalization, and data-backed decisions.
eBest’s AI-powered Sell-In Suggestion — delivering intelligent, store-level product recommendations and optimizing every inch of your route to market.
Mars Wrigley Unlocks 3 Million Stores with Real-Time Ordering & Marketing Automation
Discover how Mars Wrigley digitized 3 million POS with eBest’s B2B ordering & marketing-automation suite—driving 30k daily orders and US$0.5B+ sales.
Coca-Cola’s Digital Transformation: Why the New Chief Digital Officer Role Is a Game-Changer for FMCG Beverage Industry
Coca-Cola creates a Chief Digital Officer role, appointing Sedef Salingan Sahin to lead end-to-end digital transformation. Explore key insights on FMCG digital strategy, operational excellence, and why CPG companies must prioritize digitalization.
Achieving the Perfect Store Standard Consistently with Guided Selling and Execution Checklists
Achieving the Perfect Store Standard Consistently with Guided Selling and Execution ChecklistsFor brands in the competitive world of consumer goods, the store shelf is the final and most critical battleground. The Perfect Store concept represents the gold standard for...
Enhancing Distributor Management Through Shared Visibility and Collaborative SFA Platforms
Enhancing Distributor Management Through Shared Visibility and Collaborative SFA PlatformsFor brands in the consumer goods sector, the distributor network is not merely a channel; it is the critical artery of the Route to Market. It extends a brand's reach, manages...
From SFA to Intelligent Retail Execution: eBest & William Grant & Sons Partner to Transform Spirits Sales with AI
eBest partners with William Grant & Sons to drive AI-powered sales transformation. Discover how our intelligent SFA for FMCG/CPG and retail execution solutions are setting new standards for the spirits industry.
Streamlining Van Sales Operations with Mobile SFA for Ordering and Merchandising
Streamlining Van Sales Operations with Mobile SFA for Ordering and MerchandisingIn the direct-to-retail world of consumer goods, beverages, and food distribution, the Van Sales model is a powerful engine for growth. It combines sales, delivery, and merchandising into...
Designing an Efficient Route to Market (RTM) Strategy with Sales Automation Tools
Designing an Efficient Route to Market (RTM) Strategy with Sales Automation ToolsIn the complex world of fast-moving consumer goods, pharmaceuticals, and distribution, your Route to Market (RTM) is the critical supply and sales chain that connects your products to the...
Digital Transformation in Field Sales: Moving Beyond Paper-Based Processes to Ebest Mobile
Digital Transformation in Field Sales: Moving Beyond Paper-Based Processes to Ebest MobileFor decades, field sales operations in consumer goods, pharmaceuticals, and distribution have been anchored to a familiar, yet fundamentally limiting, tool: paper. Clipboards,...
Nestlé AI Playbook: Moving Beyond Efficiency to Drive Growth in the FMCG Sector
How the world’s largest food and beverage company is leveraging AI to transform sales, operations, empower teams, and unlock new value across the value chain.
Optimizing Trade Promotion Management (TPM) with Integrated SFA Technology
Optimizing Trade Promotion Management (TPM) with Integrated SFA TechnologyFor consumer goods companies, trade promotions are a double-edged sword. They are essential for driving volume, securing prime shelf space, and responding to competitive pressures. Yet, a...
Best Practices for Effective Distributor Management in the Digital Age
Best Practices for Effective Distributor Management in the Digital AgeIn complex and extensive markets, distributors are essential partners, extending your reach and executing your strategy at the local level. However, managing these partnerships effectively has...
SFA for CPG Companies: Solving Unique Challenges in Fast-Moving Consumer Goods
SFA for CPG Companies: Solving Unique Challenges in Fast-Moving Consumer GoodsThe Fast-Moving Consumer Goods (CPG) sector operates in a world defined by razor-thin margins, relentless competition for shelf space, and the constant push for faster inventory turnover....
The New Rules of FMCG: How AI is Reshaping the Consumer Goods Industry
The New Rules of FMCG: How AI is Reshaping the Consumer Goods IndustryThe fast-moving consumer goods (FMCG) sector is in the midst of a profound transformation, driven not by incremental changes, but by the pervasive integration of Artificial Intelligence. From the...
Sales Force Automation (SFA) Implementation: Key Steps to Drive Adoption and ROI
Sales Force Automation (SFA) Implementation: Key Steps to Drive Adoption and ROIIn the competitive landscape of field sales, efficiency and insight are not just advantages—they are necessities. Sales Force Automation (SFA) stands as the technological backbone for...
Maximizing Retail Execution Excellence: A Data-Driven Guide for Consumer Goods Brands
Maximizing Retail Execution Excellence: A Data-Driven Guide for Consumer Goods BrandsFor consumer goods brands, the battle for market share is won or lost at the point of sale—on retail shelves, in store displays, and during direct consumer interactions. Retail...
How Ebest Mobile Empowers Your Field Sales Team with Real-Time Data and Execution
How Ebest Mobile Empowers Your Field Sales Team with Real-Time Data and ExecutionMars Wrigley Unlocks 3 Million Stores with Real-Time Ordering In today’s fast-paced and highly competitive market, the agility and efficiency of your field sales force can make or break...
Integrating Mobile Solutions for Comprehensive Sales Force Automation
Integrating Mobile Solutions for Comprehensive Sales Force AutomationThe promise of Sales Force Automation is to streamline the entire sales process, from planning and execution to analysis and forecasting. While standalone mobile apps for field teams capture valuable...