blog - eBest Mobile | Sales Force Automation

Coca-Cola’s Digital Transformation: Why the New Chief Digital Officer Role Is a Game-Changer for FMCG Beverage Industry

Jan 29, 2026 | blog

Coca-Cola creates a Chief Digital Officer role, appointing Sedef Salingan Sahin to lead end-to-end digital transformation. Explore key insights on FMCG digital strategy, operational excellence, and why CPG companies must prioritize digitalization.

Achieving the Perfect Store Standard Consistently with Guided Selling and Execution Checklists

Jan 29, 2026 | blog

Achieving the Perfect Store Standard Consistently with Guided Selling and Execution Checklists For brands in the competitive world of consumer goods, the store shelf is the final and most critical battleground. The Perfect Store concept represents the gold standard...

Enhancing Distributor Management Through Shared Visibility and Collaborative SFA Platforms

Jan 28, 2026 | blog

Enhancing Distributor Management Through Shared Visibility and Collaborative SFA Platforms For brands in the consumer goods sector, the distributor network is not merely a channel; it is the critical artery of the Route to Market. It extends a brand’s reach,...

From SFA to Intelligent Retail Execution: eBest & William Grant & Sons Partner to Transform Spirits Sales with AI

Jan 27, 2026 | blog

eBest partners with William Grant & Sons to drive AI-powered sales transformation. Discover how our intelligent SFA for FMCG/CPG and retail execution solutions are setting new standards for the spirits industry.

Streamlining Van Sales Operations with Mobile SFA for Ordering and Merchandising

Jan 26, 2026 | blog

Streamlining Van Sales Operations with Mobile SFA for Ordering and Merchandising In the direct-to-retail world of consumer goods, beverages, and food distribution, the Van Sales model is a powerful engine for growth. It combines sales, delivery, and merchandising into...

Designing an Efficient Route to Market (RTM) Strategy with Sales Automation Tools

Jan 22, 2026 | blog

Designing an Efficient Route to Market (RTM) Strategy with Sales Automation Tools In the complex world of fast-moving consumer goods, pharmaceuticals, and distribution, your Route to Market (RTM) is the critical supply and sales chain that connects your products to...

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