The best SFA software for CPG companies integrates route-to-market (RTM), trade promotion management (TPM), and perfect store execution in one mobile platform. Top solutions include eBest Mobile, Salesforce, and BeatRoute. Key features to evaluate: offline capability, AI-powered insights, multi-language support, and distributor management integration. This guide compares leading SFA software for CPG, explains selection criteria, and provides a 5-step implementation roadmap.
This guide explains what RTM digitalization actually means in 2026, why traditional approaches are breaking down, and how leading CPG brands are restructuring their route-to-market operations with digital tools—without disrupting what already works.
Wall’s Ice Cream partners with eBest to digitalize its channel operations — covering field force management, cooler tracking, order digitization, and promotion execution. Here’s how it works.
This guide examines what genuine pharmaceutical route-to-market digitalization looks like in practice, using AstraZeneca’s partnership with eBest as a concrete reference case. We’ll cover the operational problems that needed solving, the solution architecture that addressed them, and a practical framework for evaluating your own organization’s readiness.
As field sales operations become more complex, businesses are increasingly turning to retail execution software to standardize processes, improve data accuracy, and enhance in-store performance.
This article explores key trends shaping the evolution of retail execution software and how they are transforming FMCG field sales management.
