Insights & Trends in
route-to-market &
Sales Force Automation
How Sales Force Automation Streamlines Field Operations in Modern Distribution
How Sales Force Automation Streamlines Field Operations in Modern DistributionIn today’s fast-changing consumer goods and distribution environment, field operations are the heartbeat of sales success. Every day, sales representatives visit retailers, collect orders,...
How Retail Execution Software Optimizes In-Store Visibility and Performance
How Retail Execution Software Optimizes In-Store Visibility and PerformanceIn the high-stakes world of consumer goods, the final frontier of success isn't your boardroom or your marketing campaign—it's the retail store shelf. This is where brand promises meet consumer...
The Role of Route to Market Solutions in Modern Consumer Goods Distribution
The Role of Route to Market Solutions in Modern Consumer Goods DistributionThe landscape of consumer goods distribution is more complex and competitive than ever. With the rise of e-commerce, shifting consumer demands, and intense pressure on margins, the traditional...
How Digital Transformation Reshapes Field Sales and Distributor Operations
How Digital Transformation Reshapes Field Sales and Distributor OperationsFor decades, the backbone of CPG, FMCG, and pharmaceutical industries has been the field sales team and the distributor network. These are the warriors on the front lines, ensuring products move...
Driving Growth with Trade Promotion Analytics and Performance Visibility
Driving Growth with Trade Promotion Analytics and Performance VisibilityIn today’s competitive consumer goods landscape, trade promotions represent one of the largest investments for manufacturers and distributors. However, without clear visibility into performance...
Distributor Management Systems for Efficient Supply Chain Collaboration
Distributor Management Systems for Efficient Supply Chain CollaborationIn today’s highly competitive consumer goods landscape, the supply chain has evolved into a complex ecosystem that demands agility, accuracy, and collaboration. For manufacturers and distributors...
Distributor Management Strategies: Boosting Control & Efficiency for Field Sales
Distributor Management Strategies: Boosting Control & Efficiency for Field SalesIn the complex world of field sales and route-to-market operations, your distributor network is your lifeblood. They are the critical link between your brand and the end consumer,...
Digital Transformation in Route To Market Strategies for Emerging Markets
Digital Transformation in Route To Market Strategies for Emerging MarketsIn the rapidly evolving landscape of consumer goods distribution, emerging markets are witnessing a major shift driven by digital transformation. Traditional Route to Market (RTM)...
Achieving the Perfect Store Strategy with Advanced Retail Execution Tools
Achieving the Perfect Store Strategy with Advanced Retail Execution ToolsIn the relentless arena of consumer goods, the battle for brand dominance is won or lost at the shelf level. The concept of the "Perfect Store" has long been the holy grail for manufacturers—a...
Enhancing Retail Execution Strategies for Global Consumer Goods Enterprises
Enhancing Retail Execution Strategies for Global Consumer Goods EnterprisesIn today’s competitive consumer goods landscape, retail execution has become one of the most decisive factors in driving market performance. For global enterprises managing multi-country...
A Strategic Guide to Implementing SFA for Large Field Teams
A Strategic Guide to Implementing SFA for Large Field TeamsIn the high-stakes world of field sales, agility, data-driven decision-making, and flawless execution are not just advantages—they are necessities. For organizations managing large, distributed field teams,...
Rethinking Digital Transformation in the Beverage Industry: The Swire Coca-Cola Story
Swire Coca-Cola—one of Coca-Cola’s largest global bottlers—have already embraced on a digital transformation journey as their strategic driver of growth.
Mission: go beyond operational efficiency to truly understand and serve the diverse needs of millions of consumers, across every sales channel and in every consumption occasion.
AI-Powered Sell-In Suggestion: Redefining Channel Distribution for Consumer Goods Industry
Traditional sell-in strategies, often based on historical sales data and the order pattern of this outlet; which is not effective or compelling to. Moreover, it falls short in today’s dynamic marketplace that demands agility, personalization, and data-backed decisions.
eBest’s AI-powered Sell-In Suggestion — delivering intelligent, store-level product recommendations and optimizing every inch of your route to market.
Mars Wrigley Unlocks 3 Million Stores with Real-Time Ordering & Marketing Automation
Discover how Mars Wrigley digitized 3 million POS with eBest’s B2B ordering & marketing-automation suite—driving 30k daily orders and US$0.5B+ sales.
How Digital Tools Transformed Unilever’s Retail Success
How Digital Tools Transformed Unilever's Retail SuccessConsumer goods companies are facing the complex distribution networks in today’s rapidly changing markets conditions. Any global player would dream to distribute their business globally, while also adapting to...
Transform Your FMCG Distribution Network: Salesforce-Powered DMS
Transform Your FMCG Distribution Network: Salesforce-Powered DMSIs managing your distributor network a constant headache? Disconnected systems, manual processes, and lack of real-time visibility plague distributor relationships – hurting sales, efficiency, and...
Swire Coca-Cola Hong Kong success in automating their sales
Swire Coca-Cola hong kong success in automating sales forceSwire Coca-Cola Hong Kong has achieved remarkable success in automating their sales processes, enabling their sales team to focus on what they do best – selling. eBest solution has streamlined their sales...
eBest LLM: Leading the Charge in FMCG Innovation
eBest LLM: Leading the Charge in FMCG InnovationWhat is LLM? A large language model (LLM) is an artificial intelligence system that is trained on vast amounts of text data to understand, generate, and manipulate human language. eBest GPT Hub uses deep learning...

















