Insights & Trends in
route-to-market &
Sales Force Automation
2024 Chinese New Year Consumer Trends: Insights for CPGs
2024 CHINESE NEW YEAR CONSUMER TRENDS: INSIGHTS FOR CPGS Understanding consumer trends during the Chinese New Year period is crucial for CPGs to meet market demands and achieve their own growth. Here are the key consumption trend characteristics for the Year of the...
Kraft Heinz to implement a robust B2B self-ordering system
Kraft Heinz to implement a robust B2B self-ordering system12JAN, 2024Kraft Heinz, a renowned global producer of delectable food products, stands as a foremost player in the consumer goods industry worldwide. As the 3rd-largest food and beverage company in North...
eBest Empowers Swire Coca-Cola’s Retail Transformation Across Asia-Pacific
eBest Empowers Swire Coca-Cola's Retail Transformation Across Asia-Pacific03Jan, 2024In a significant stride towards digital transformation in retail execution, eBest proudly announces its recent success in securing a partnership with Swire Coca-Cola in Asia-Pacific...
The 5 AI applications Drives Most Growth in CPG
The 5 AI applications Drives Most Growth in CPGConsumer Packaged Goods (CPG) industry is no stranger to innovation, and in today's digital age, the role of Artificial Intelligence (AI) has transformed from a supportive tool to a driving force behind remarkable...
Swire Coca-Cola：10,000+ Users Embrace the Next-Gen SFA with eBest
Swire Coca-Cola：10,000+ Users Embrace the Next-Gen SFA with eBestIn a groundbreaking achievement, eBest proudly announces the successful rollout of its SFA at Swire Coca-Cola, with over 10,000 users now on board. This remarkable milestone is a testament to our...
Revolutionizing Consumer Goods: Unleashing the Power of AI
In today's dynamic consumer goods landscape, mastering the art of digital channels is the game-changer for companies looking to stay ahead. Navigating the world of consumer goods, the challenge lies in seamlessly blending digital and AI technologies for faster,...
Unveiling the Power of Customer Profiling: Your Gateway to Retail Success
In today's era of information abundance, gaining a deep understanding of your customers is mission-critical. For Consumer Packaged Goods (CPG) companies, gaining insights into their physical retail stores is a strategic imperative. It empowers field sales teams to...
Mastering Summer Sales: Unveiling the Power of Asset Management for CPG Companies
As we dive into the sizzling summer, the battleground of the beverage market has shifted from store shelves to the realm of refrigerators and freezers. With thousands of different beverage varieties vying for a spot in these limited cold storage spaces, the...
Unveiling the Success Story of Swire Coca-Cola’s Digital Transformation in the CPG Industry
In the ever-evolving landscape of the Consumer Packaged Goods (CPG) industry, staying ahead of the curve is not just an option – it's a necessity. Swire Coca-Cola, a renowned player in the industry, has showcased a remarkable journey of digital transformation that...
eBest Mobile:2022 Top 10 Field Force Solution Providers
Salute 2021 – eBest annual summary
2021- Strive for the digital transformation road
Una transformación de la cadena de suministro digital es la mejor estrategia en tiempos del COVID-19
El autoservicio, los pedidos contactless (sin contacto) y la ejecución minorista basada en dispositivos móviles son formas de digitalizar la cadena de suministro e implementar prácticas comerciales que garanticen la salud y seguridad continuas de los miembros del equipo.
Una estrategia inteligente para intervenir en el “momento de la verdad”
Con tanta competencia, el éxito en el estante es más que el diseño del empaque, las promociones comerciales y la colocación del estante al nivel de los ojos.
A SMART Strategy to Affect the Moment of Truth
With so much competition, success at the shelf is more than package design, trade promotions and eye-level shelf placement.
Cinco lecciones para ser exitosos en América Latina
¿Cómo pueden las empresas de bienes de consumo encontrar el éxito de las marcas en América Latina?
5 Lessons for Success in Latin America
How can Consumer Goods companies find brand success across Latin America?
¿Lanzar un nuevo producto en 2020? Lea esto primero
Los lanzamientos de nuevos productos son el alma de las empresas de CPG. ¿Por qué las marcas de CPG aún luchan cuando presentan nuevos productos a los consumidores?
Launching a New Product in 2020? Read This First.
New product launches are the lifeblood of CPG companies. So, why do CPG brands still struggle when introducing new products to consumers?