Designing an Efficient Route to Market (RTM) Strategy with Sales Automation ToolsIn the complex world of fast-moving consumer goods, pharmaceuticals, and distribution, your Route to Market (RTM) is the critical supply and sales chain that connects your products to the...

Digital Transformation in Field Sales: Moving Beyond Paper-Based Processes to Ebest MobileFor decades, field sales operations in consumer goods, pharmaceuticals, and distribution have been anchored to a familiar, yet fundamentally limiting, tool: paper. Clipboards,...

How the world’s largest food and beverage company is leveraging AI to transform sales, operations, empower teams, and unlock new value across the value chain.

Optimizing Trade Promotion Management (TPM) with Integrated SFA TechnologyFor consumer goods companies, trade promotions are a double-edged sword. They are essential for driving volume, securing prime shelf space, and responding to competitive pressures. Yet, a...

Best Practices for Effective Distributor Management in the Digital AgeIn complex and extensive markets, distributors are essential partners, extending your reach and executing your strategy at the local level. However, managing these partnerships effectively has...

SFA for CPG Companies: Solving Unique Challenges in Fast-Moving Consumer GoodsThe Fast-Moving Consumer Goods (CPG) sector operates in a world defined by razor-thin margins, relentless competition for shelf space, and the constant push for faster inventory turnover....

The New Rules of FMCG: How AI is Reshaping the Consumer Goods IndustryThe fast-moving consumer goods (FMCG) sector is in the midst of a profound transformation, driven not by incremental changes, but by the pervasive integration of Artificial Intelligence. From the...

Sales Force Automation (SFA) Implementation: Key Steps to Drive Adoption and ROIIn the competitive landscape of field sales, efficiency and insight are not just advantages—they are necessities. Sales Force Automation (SFA) stands as the technological backbone for...

Maximizing Retail Execution Excellence: A Data-Driven Guide for Consumer Goods BrandsFor consumer goods brands, the battle for market share is won or lost at the point of sale—on retail shelves, in store displays, and during direct consumer interactions. Retail...

How Ebest Mobile Empowers Your Field Sales Team with Real-Time Data and ExecutionMars Wrigley Unlocks 3 Million Stores with Real-Time Ordering In today’s fast-paced and highly competitive market, the agility and efficiency of your field sales force can make or break...

Stop Field Sales Guessing. Start Smart Routing.How AI-Powered Route Optimization Unlocks Retail Execution Potential Imagine this: your sales rep leaves the house, deciding which store to visit based on gut feeling. High-potential outlets are accidentally missed. Ten...

Integrating Mobile Solutions for Comprehensive Sales Force AutomationThe promise of Sales Force Automation is to streamline the entire sales process, from planning and execution to analysis and forecasting. While standalone mobile apps for field teams capture valuable...

Just Speak: How AI Turns Sales Reps’ Voice Conversations into Instant Sales OrdersA sales rep stands in a client’s back office or outlet, finalizing the sell-in order with retailer. Out comes the tablet or mobile phone app. Fingers tap, eyes squint at tiny category...

How Retail Execution Technology Empowers Your Field Sales TeamsIn today's fast-paced consumer goods landscape, the final moments of truth happen in the store. Your field sales teams are on the front lines, but are they equipped to win every single encounter? The...

a New Era in Snacking - Mars' Historic Acquisition of KellanovaThe global consumer goods landscape has been reshaped. This week, Mars, Incorporated formally closed its landmark $35.9 billion acquisition of Kellanova (the parent company of Pringles, Kellogg's cereals,...

Streamlining Van Sales Operations Through Mobile TechnologyThe van sales model is a cornerstone of direct-to-store distribution, combining the roles of sales representative and delivery driver. While effective, this integrated approach presents unique operational...

Achieving the Perfect Store Concept with Data-Driven ExecutionFor consumer goods brands, the "Perfect Store" is the ultimate ideal: a retail outlet where your products are always in stock, prominently displayed, correctly priced, and effectively promoted. It...

Optimizing Your Route To Market with Intelligent Planning SolutionsFor companies relying on a field sales force, the Route To Market is the critical artery through which products flow to the end consumer. An inefficient RTM strategy leads to wasted resources, missed...