Just Speak: How AI Turns Sales Reps’ Voice Conversations into Instant Sales Orders A sales rep stands in a client’s back office or outlet, finalizing the sell-in order with retailer. Out comes the tablet or mobile phone app. Fingers tap, eyes squint at tiny category...
How Retail Execution Technology Empowers Your Field Sales Teams In today’s fast-paced consumer goods landscape, the final moments of truth happen in the store. Your field sales teams are on the front lines, but are they equipped to win every single encounter?...
a New Era in Snacking – Mars’ Historic Acquisition of Kellanova The global consumer goods landscape has been reshaped. This week, Mars, Incorporated formally closed its landmark $35.9 billion acquisition of Kellanova (the parent company of Pringles,...
Streamlining Van Sales Operations Through Mobile Technology The van sales model is a cornerstone of direct-to-store distribution, combining the roles of sales representative and delivery driver. While effective, this integrated approach presents unique operational...
Achieving the Perfect Store Concept with Data-Driven Execution For consumer goods brands, the “Perfect Store” is the ultimate ideal: a retail outlet where your products are always in stock, prominently displayed, correctly priced, and effectively promoted....
Optimizing Your Route To Market with Intelligent Planning Solutions For companies relying on a field sales force, the Route To Market is the critical artery through which products flow to the end consumer. An inefficient RTM strategy leads to wasted resources, missed...
