Discover why beverage distribution is FMCG’s most complex challenge. Learn how eBest SFA solutions, proven with Swire Coca-Cola, can empower your business to master channel complexity and drive growth.
Coca-Cola creates a Chief Digital Officer role, appointing Sedef Salingan Sahin to lead end-to-end digital transformation. Explore key insights on FMCG digital strategy, operational excellence, and why CPG companies must prioritize digitalization.
eBest partners with William Grant & Sons to drive AI-powered sales transformation. Discover how our intelligent SFA for FMCG/CPG and retail execution solutions are setting new standards for the spirits industry.