Unveiling the Success Story of Swire Coca-Cola’s Digital Transformation in the CPG Industry
In the ever-evolving landscape of the Consumer Packaged Goods (CPG) industry, staying ahead of the curve is not just an option – it’s a necessity. Swire Coca-Cola, a renowned player in the industry, has showcased a remarkable journey of digital transformation...
Salute 2021 – eBest annual summary
2021- Strive for the digital transformation road
A SMART Strategy to Affect the Moment of Truth
With so much competition, success at the shelf is more than package design, trade promotions and eye-level shelf placement.
5 Lessons for Success in Latin America
How can Consumer Goods companies find brand success across Latin America?
Launching a New Product in 2020? Read This First.
New product launches are the lifeblood of CPG companies. So, why do CPG brands still struggle when introducing new products to consumers?