How Coca-Cola Plans to Navigate 2026 and Build a Resilient Next 100 Years
How Coca-Cola Plans to Navigate 2026 and Build a Resilient Next 100 Years In a recent outlook for 2026, Coca-Cola Chairman and CEO James Quincey described the macroeconomic forecast as a storm that’s set to intensify. However, his focus wasn’t on the...
Digital Transformation Milestone: eBest Powers Swire Coca-Cola Taiwan’s SFA Success!
The successful implementation of eBest’s Sales Force Automation (SFA) solution for Swire Coca-Cola in Taiwan—a project that has transformed their traditional sales operations into a data-powered engine for growth in the competitive beverage market.
Why Your Million-Dollar RTM Strategy Isn’t Working — And How to Fix It
Discover why many FMCG companies fail at Route-to-Market (RTM) despite heavy investment. Learn practical RTM strategies to improve distribution, boost consumer reach, and drive growth. Elevate your RTM strategy with eBest.
Rethinking Digital Transformation in the Beverage Industry: The Swire Coca-Cola Story
Swire Coca-Cola—one of Coca-Cola’s largest global bottlers—have already embraced on a digital transformation journey as their strategic driver of growth.
Mission: go beyond operational efficiency to truly understand and serve the diverse needs of millions of consumers, across every sales channel and in every consumption occasion.