AI-Powered Sell-In Suggestion:
Redefining Channel Distribution for Consumer Goods Industry

Consumer goods brands face relentless pressure to place the right product in the right outlet at the right time.

Traditional sell-in strategies, often based on historical sales data and the order pattern of this outlet; which is not effective or compelling to. Moreover, it falls short in today’s dynamic marketplace that demands agility, personalization, and data-backed decisions.

eBest’s AI-powered Sell-In Suggestion — delivering intelligent, store-level product recommendations and optimizing every inch of your route to market.

From Guesswork to Intelligence: Smarter Distribution​

Unlike conventional tools that rely solely on historical sales data, eBest’s Sell-In Suggestion engine combines three essential data sources — real-time sales data, seasonal demand patterns, and FMCG industry intelligence — to generate actionable recommendations for every store, region, and channel. Whether you’re operating modern trade, traditional trade, or van sales, the system adapts to each unique environment.

Field sales reps no longer need to rely on gut feeling. With one click, sales team will gain personalized product recommendations tailored to each outlet. Not only based on sales history, but also with category potential, local demand trends, and promotional readiness.

Empowering Every Stakeholder in the Route-to-Market Value Chain

  • For Brands and Channel Managers: From national campaigns down to individual retailer recommendations, utilizing RTM digital platform builds precision into your entire go-to-market; ensuring that your sell-in strategies are not only scalable but also deeply localized. Sales Force Automation (SFA) and Distributor Management System (DMS) turn every store visit and each stock in-n-out into real-time dashboards, for every point of sales (POS), so you can spot gaps, re-route stock and tweak promotions within hours—keeping your go-to-market moves data-driven and lightning-fast.
  • For Field Sales: eBest SFA empowers sales team by guiding field reps with data-enriched product lists, helping them boost conversion rates at the store level while spending less time on guess work and more time at selling.
  • For Distributors: Replace the old “spray-and-pray” spending with crystal-clear order and inventory management, even ROI dashboards—every dollar on trade channel is now accountable and trackable.
  • For Retailers: now receive customized assortments that resonate with local shopper needs, improving shelf productivity and effectively reducing unsold stock.

Precision at Scale: The eBest Advantage​

eBest’s Sell-In Suggestion leverages a multi-dimensional AI model that accounts for:

  • Store performance metrics and executional compliance
  • Product hierarchy and promotional attributes
  • Local event and seasonal calendars
  • Channel-specific dynamics
  • Territory segmentation by city, district, and sales region

Real Results for World Leading FMCG/CPGs​

  • Significant uplift in outlet coverage and sell-in success rates
  • Reduced over-distribution and inventory risk
  • Enhanced trade promotion spent transparency
  • Higher sales rep productivity and route-to-market ROI

In the age of intelligent distribution, eBest is empowering brands to move from reactive to predictive — where trade promotion management, channel optimization, and product placement are seamlessly orchestrated through AI.

Discover how eBest is redefining product distribution with AI.
Whether you manage a global brand or regional portfolio, eBest helps you deliver more value through every channel, every rep, every store.

Learn more about our Sell-In Suggestion engine and integrated one platform for SFA (Sales Force Automation), DMS (Distributor Management System), TPM (Trade Promotion Management), DSD (Van Sales), B2B (Retailer Self Ordering) and AI-driven distribution​