THE END-TO-END TRADE PROMOTION MANAGEMENT SOLUTION
Up to 27% of Your Trade Spend is Wasted
eBest provides:
The End-to-End Trade Promotion Management Solution That Automates Compliance, Boosts ROI, and Slashes Settlement Cycles by 90%
empowers enterprises to streamline trade promotion activities with AI-driven automation, real-time analytics, and seamless integration with Salesforce.
Revolutionize how you manage your trade promotions, budgets claims and rebates
for faster, smarter and cost-efficient route to market
AI-Powered Targeting
Automatically identifies high-potential clients using big data and recommends contract terms.
Multi-Dimensional Compliance Checks
Retail Execution inspections and image recognition automated validation.
Automated Calculation & Payment
Dynamically calculates payouts; Auto-generates and disburses fees
Precision Marketing Execution
Configures promotions such as vouchers or discounts by amount, product, region or trade channel
STEP 1
Create a promotion plan
STEP 2
Allocate budget for the promotion
STEP 3
Get Internal approvals for the promotion
STEP 4
Sign merchandising agreements with the retailers
STEP 5
Executing the promotion activity in stores
STEP 6
Verify the promotion compliance
STEP 7
Submit claims for the promotion
STEP 8
Calculate rebate for retailers and make payment
STEP 9
Analysis on promotion ROI
FAQ
Q: What is Trade Promotion Management (TPM) system?
A: Trade Promotion Management (TPM) is a tool that helps CPG companies plan, budget, execute, and analyze the effectiveness of their trade marketing investments and promotional activities. It provides a centralized system to manage promotional funds, forecast ROI, and ensure compliance between plan and in-store execution.
Q: Why is TPM critical for FMCG profitability?
A: Trade promotions often represent 15–25% of FMCG revenue spend. Without structured TPM, companies lack visibility into promotion ROI, leading to budget leakage and margin erosion.
Q: Why is integrating TPM with field execution (SFA) critical?
A: Integrating TPM with field execution is critical to close the loop between investment and results. Without integration, promotions planned at headquarters may not be executed correctly in stores, and the resulting sales data cannot be accurately attributed. An integrated system ensures promotion instructions are digitally pushed to field reps’ mobile devices for execution, and store-level compliance and sales data are fed back into the TPM system for accurate ROI calculation. This integration, central to eBest Mobile’s approach, turns trade promotion from a cost center into a measurable growth driver.
Q: What KPIs does TPM improve?
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Promotion ROI
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Trade spend efficiency
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Sell-in vs sell-out alignment
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Budget control accuracy
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Margin optimization
READY TO AUTOMATE YOUR SALES FORCE?
Interested in seeing what a world-class sales force automation and retail execution solution looks like?
READY TO AUTOMATE YOUR SALES FORCE?
Interested in seeing what a world-class sales force automation and retail execution solution looks like?
