Increase Sales
and Share of Shelf.
The Salesforce.com Advantage
eBest SFA combines mobile-based sales force automation software with the Salesforce.com cloud ecosystem. Together, eBest Mobile and Salesforce.com deliver field reps a simplified, self-explanatory and 100% frontline focused user experience with exciting, competitive advantages.
Slick User Interface
Data visualization is easy-to-read, uncluttered, and consistent to accelerate tasks.
Easy to Learn & Use
Intuitive workflow and convenient drag-and-drop functionality works with (not against) field reps.
Speed
A clear set of goals each day accelerates the pace of in-store execution. Get in, get out and visit more stores effectively.
Data & Dashboards
Customer data is organized, meaningful and easy to digest with a quick glance.
Accessibility
Updated marketing materials are clicks away to help upsell and promote new items on the spot.
On-The-Go Intelligence
Using convenient drill down filters, precise levels of information are at your fingertips at all times.
The Salesforce.com Advantage
SFA combines mobile-based sales force automation software with the Salesforce.com cloud ecosystem. Together, eBest Mobile and Salesforce.com deliver field reps a simplified, self-explanatory and 100% frontline focused user experience with exciting, competitive advantages.
Slick User Interface
Data visualization is easy-to-read, uncluttered, and consistent to accelerate tasks.
Easy to Learn & Use
Intuitive workflow and convenient drag-and-drop functionality works with (not against) field reps.
Speed
A clear set of goals each day accelerates the pace of in-store execution. Get in, get out and visit more stores effectively.
Data & Dashboards
Customer data is organized, meaningful and easy to digest with a quick glance.
Accessibility
Updated marketing materials are clicks away to help upsell and promote new items on the spot.
On-The-Go Intelligence
Using convenient drill down filters, precise levels of information are at your fingertips at all times.
We Know What Field Reps Need
SFA equips your field reps with the insights they want and need to hit sales goals consistently.
Route Plan
Use built-in GPS to optimize daily routes. Quickly generate and reschedule calls within the handy route calendar.
Retail Survey
Guided selling and visual store layouts to effectively complete tasks, surveys, and profiling questions by channel or brand.
Order & Promotion
Order taking, promotions, replenishments and offline pricing enables accurate in-store communications.
Account Intelligence
Access customer history and dashboards, call notes, orders, and share marketing videos to promote products.
KPI Dashboards
Reps can track their personal scores and progress for call completion, revenue targets, and retail execution goals.
We Know What Field Reps Need
SFA equips your field reps with the insights they want and need to hit sales goals consistently.
Route Plan
Use built-in GPS to optimize daily routes. Quickly generate and reschedule calls within the handy route calendar.
Retail Survey
Guided selling and visual store layouts to effectively complete tasks, surveys, and profiling questions by channel or brand.
Order & Promotion
Order taking, promotions, replenishments and offline pricing enables accurate in-store communications.
Account Intelligence
Access customer history and dashboards, call notes, orders, and share marketing videos to promote products.
KPI Dashboards
Reps can track their personal scores and progress for call completion, revenue targets, and retail execution goals.
Keep Reps Focused and Motivated
Gamification
The ranking and rewards module is a fun way to motivates sales reps to hit goals.
Guided Selling
Guided selling tasks help field reps optimize store visits and orders are captured in Salesforce.com for reporting.
Performance Dashboards
At any time, field reps can view and track their personal progress and scores for self-evaluation.
Social Media
Field reps can use the Salesforce.com social media platform Chatter to communicate quickly.
FAQ
Q: What is Sales Force Automation (SFA) software for CPG companies?
Q: Why is mobile SFA critical for improving retail execution?
Q: How does SFA improve Route-to-Market (RTM) execution?
A: SFA improves RTM execution by providing real-time visibility into field activities, retail coverage, SKU distribution, and promotion compliance. With mobile-enabled workflows, smart routing, and AI-driven order suggestions, companies can increase outlet productivity, reduce missed visits, and optimize field force efficiency.
Q: How does AI enhance a traditional SFA system?
Q: Why is SFA critical for CPG/FMCG digital transformation in 2026?
A: As AI and data-driven decision-making become mandatory capabilities, SFA acts as the primary data capture engine at the retail frontline. Without structured field data, advanced analytics, Perfect Store initiatives, and AI-powered sales optimization cannot scale. SFA is no longer optional—it is foundational to competitive FMCG digital transformation.
Q: What should CPG/FMCG companies look for when selecting an SFA vendor?
A: Key criteria include:
-
Deep FMCG industry experience
-
Scalable RTM architecture
-
Offline-first mobile capability
-
Seamless integration with DMS and ERP
-
AI-driven analytics and reporting
-
Multi-country deployment capability
READY TO AUTOMATE YOUR SALES FORCE?
Interested in seeing what a world-class sales force automation and retail execution solution looks like?
READY TO AUTOMATE YOUR SALES FORCE?
Interested in seeing what a world-class sales force automation and retail execution solution looks like?
