Elevate Customer Collaboration and Service.
Give Your Retail Customers the Power of Self-Service
B2B allows your retail customers to place orders on their own using a smartphone. This helps manufacturers:
Standout
Increase customer service levels without increasing labor or costs.
Be Strategic
Shift the focus of store visits to selling in new products, promotions and displays.
Generate Revenue
Gain time for new business development.
Easy Re-Ordering
With B2B, replenishment orders are fast and easy. Your customers simply view Order History within B2B and tap the Reorder button. That’s it. The stores selling your product lines can manage consumer demand and prevent out-of-stocks with two clicks.
Device Agnostic
B2B is available on all smartphones and operating systems. Your customers will have the same quality user experience using any mobile device.
Self-Service Ordering in Minutes
eBest Mobile delivers its clean UI and self-explanatory workflow directly to your retail customers. It only takes a few taps and 4 simple steps to place an order with iCustomer.
Step 1
Filter products by brand, pack size and category.
Step 2
View current pricing and available coupons or promotions.
Step 3
Select delivery date and store location.
Step 4
Review, submit and track order.
READY TO AUTOMATE YOUR SALES FORCE?
Interested in seeing what a world-class sales force automation and retail execution solution looks like?
FAQ
Q: What is a B2B platform for CPG brands and distributors ?
A: The B2B platform for CPG is a dedicated online portal that allows retailers, small stores, or hospitality clients to browse catalogs, check real-time prices and promotions, place orders, and track order history from their distributors or brands. It automates the sales process, reducing phone/email orders and serving as a 24/7 digital sales channel.
Q: How does B2B ordering support RTM transformation?
A: By digitizing the ordering process, brands can reduce dependency on field sales for repetitive orders. This frees sales teams to focus on high-value activities such as merchandising and new product launches.
Q: How does a B2B portal improve the ordering experience for retailers?
A: The B2B portal like eBest Mobile’s solution improves the retailer experience by offering a user-friendly, self-service interface. Retailers can place orders at their convenience, access tailored pricing and promotions, view recommended order quantities based on their history, and track order status. This reduces errors, saves time for both the retailer and the sales team, and can increase order frequency and value through personalized up-sell prompts.
Q: Why should CPG brands and distributors invest in a branded B2B platform?
A: Investing in a branded B2B platform is crucial for growth and customer retention. It modernizes the purchasing experience, meeting the expectations of today’s digitally-savvy business owners. It also provides the brand or distributor with rich data on customer buying behavior, enabling more effective promotions and inventory planning. By making ordering effortless, it strengthens customer loyalty and secures the sales channel in an increasingly competitive market.
Q: What KPIs improve with B2B digital ordering?
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Order frequency
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Average order value
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Order accuracy
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Cost-to-serve
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Customer retention
- Customer loyalty
READY TO AUTOMATE YOUR SALES FORCE?
Interested in seeing what a world-class sales force automation and retail execution solution looks like?
