Embracing Digital Transformation: A Strategic Blueprint for Modern Field Sales Forces
Embracing Digital Transformation: A Strategic Blueprint for Modern Field Sales Forces In an era defined by data and connectivity, the consumer goods industry stands at a critical crossroads. The traditional methods of managing field sales, distribution, and retail...
Optimizing Your Route To Market Strategy: A Digital Framework for Growth and Efficiency
Optimizing Your Route To Market Strategy: A Digital Framework for Growth and Efficiency In the highly competitive consumer goods industry, your Route To Market is far more than just a logistics channel; it is the central nervous system of your commercial operations....
Why Your Million-Dollar RTM Strategy Isn’t Working — And How to Fix It
Discover why many FMCG companies fail at Route-to-Market (RTM) despite heavy investment. Learn practical RTM strategies to improve distribution, boost consumer reach, and drive growth. Elevate your RTM strategy with eBest.
Maximizing ROI: A Data-Driven Strategy for Effective Trade Promotion Management
Maximizing ROI: A Data-Driven Strategy for Effective Trade Promotion Management In the competitive landscape of consumer goods, Trade Promotion spending represents one of the largest marketing investments a company makes, often exceeding 15-20% of gross revenue. Yet,...