Mastering Summer Sales: Unveiling the Power of Asset Management for CPG Companies
As we dive into the sizzling summer, the battleground of the beverage market has shifted from store shelves to the realm of refrigerators and freezers. With thousands of different beverage varieties vying for a spot in these limited cold storage spaces, the...
Unveiling the Success Story of Swire Coca-Cola’s Digital Transformation in the CPG Industry
In the ever-evolving landscape of the Consumer Packaged Goods (CPG) industry, staying ahead of the curve is not just an option – it’s a necessity. Swire Coca-Cola, a renowned player in the industry, has showcased a remarkable journey of digital transformation...
Salute 2021 – eBest annual summary
2021- Strive for the digital transformation road
A SMART Strategy to Affect the Moment of Truth
With so much competition, success at the shelf is more than package design, trade promotions and eye-level shelf placement.
5 Lessons for Success in Latin America
How can Consumer Goods companies find brand success across Latin America?