How AI-Powered Route Optimization Unlocks Retail Execution Potential

Imagine this:

your sales rep leaves the house, deciding which store to visit based on gut feeling.

High-potential outlets are accidentally missed.

Ten stores planned, but half the day is lost on the road.

Some outlets aren’t visited for months, while others are seen too often.

The team is exhausted, yet coverage is full of gaps and sales growth is stagnant.

If this sounds familiar, your team isn’t inefficient—your route planning is.

In the fast-moving consumer goods (FMCG) industry, field visits are the lifeline of revenue. Yet, inefficient routing, unbalanced workloads, and inconsistent coverage turn hard work into hidden waste: wasted time, wasted opportunities, and wasted potential.                    

It’s time to move from guesswork to growth—with intelligent route optimization designed for the real world.

The Cost of Inefficient Routing

Without smart planning, even the best sales team struggle:

• Unbalanced territories:​ Some reps are overwhelmed, while others are underutilized.
• Missed priorities:​ High-potential stores receive the same attention as low-performing ones.
• Travel fatigue:​ Up to 40% of field time can be spent driving, not selling.
• Inconsistent execution:​ Strategy loses impact when store visits are irregular or rushed.

You’re not just managing routes. You’re managing revenue potential.

Introducing eBest Smart Route Optimization: Science Meets Strategy

Our solution combines advanced algorithms with deep FMCG expertise to turn your sales strategy into an executable, optimized field plan.

How it works:

The system builds optimal daily routes based on your business rules and real-world constraints:

• Visit frequency​ (e.g., bi-weekly, monthly)
• Required in-store time
• Store location & clustering
• Rep work hours & start/end points
• Outlet tier & potential​ (by sales volume, channel, or custom criteria)

Beyond shortest distance—we build highest-value journeys.

Our algorithm balances:

• Equal store count & fair workload per rep
• Focus on high-potential outlets
• Travel time vs. selling time optimization
• Flexible customization by region, channel, or store type

Key Features Built for Field Realities

• Dynamic Adjustment:​ Add unplanned visits, drag-and-drop stops, reshuffle sequences—all in seconds.
• Manager Visibility & Approval:​ Supervisors review, modify, and approve route changes via desktop, with real-time rep tracking.
• Performance Analytics:​ Generate coverage reports, efficiency insights, and opportunity analyses to continuously refine execution.
• Rule-Based Customization:​ Align routing logic with your sales objectives—whether prioritizing key accounts, new product launches, or promotional compliance.

Turn Saved Time into Increased Sales

With smart routing, you don’t just optimize paths—you unlock performance:

• Gain 1–2 hours of selling time per rep daily​ by reducing windshield time
• Improve coverage accuracy—no outlet is overlooked, no potential under-served
• Boost rep morale​ with fair, achievable plans
• Increase outlet productivity​ through consistent, strategic visits
• Turn data into decisions​ with actionable insights on route efficiency and store performance

This isn’t about controlling movement. It’s about empowering execution.

Designed for Leading FMCG Teams

Whether you manage a team of 20 or a nation-wide force, eBest Smart Route Optimization scales with you. From CPG giants to growing brands, we help you ensure every field minute counts.

Ready to replace guesswork with growth?

Stop letting distance dictate your sales. Start using intelligence to drive your revenue.