Just Speak: How AI Turns Sales Reps’ Voice Conversations into Instant Sales OrdersA sales rep stands in a client’s back office or outlet, finalizing the sell-in order with retailer. Out comes the tablet or mobile phone app. Fingers tap, eyes squint at tiny category...

How Retail Execution Technology Empowers Your Field Sales TeamsIn today's fast-paced consumer goods landscape, the final moments of truth happen in the store. Your field sales teams are on the front lines, but are they equipped to win every single encounter? The...

a New Era in Snacking - Mars' Historic Acquisition of KellanovaThe global consumer goods landscape has been reshaped. This week, Mars, Incorporated formally closed its landmark $35.9 billion acquisition of Kellanova (the parent company of Pringles, Kellogg's cereals,...

Streamlining Van Sales Operations Through Mobile TechnologyThe van sales model is a cornerstone of direct-to-store distribution, combining the roles of sales representative and delivery driver. While effective, this integrated approach presents unique operational...

Achieving the Perfect Store Concept with Data-Driven ExecutionFor consumer goods brands, the "Perfect Store" is the ultimate ideal: a retail outlet where your products are always in stock, prominently displayed, correctly priced, and effectively promoted. It...

Optimizing Your Route To Market with Intelligent Planning SolutionsFor companies relying on a field sales force, the Route To Market is the critical artery through which products flow to the end consumer. An inefficient RTM strategy leads to wasted resources, missed...

Embracing Digital Transformation in Field Sales OperationsThe landscape of field sales is undergoing a fundamental shift. As consumer expectations evolve and market complexity increases, reliance on traditional, paper-based methods creates bottlenecks, limits...

The Future of Adult Beverage Marketing: Driving Engagement in a Challenging EconomyIn today's volatile economic landscape, adult beverage brands face unprecedented challenges. Rising prices, shifting consumer priorities, and intentional shopping habits are reshaping...

From Silos to Synergy: How Watson Unlocked Retail Growth with an Integrated Sales PlatformIn today’s hyper-competitive retail landscape, success hinges on one critical factor: seamless collaboration between frontline execution and strategic decision-making. Yet, many...

Understanding the Core Benefits of Sales Force Automation in Modern BusinessIn the competitive world of field sales, efficiency and insight are the currencies of success. Managing a dispersed team, vast product lines, and complex retail environments manually is an...

How Coca-Cola Plans to Navigate 2026 and Build a Resilient Next 100 YearsIn a recent outlook for 2026, Coca-Cola Chairman and CEO James Quincey described the macroeconomic forecast as a storm that's set to intensify. However, his focus wasn't on the weather itself,...

Enhancing Trade Promotion Effectiveness with Mobile ToolsTrade promotions represent a significant investment for consumer goods companies, aimed at driving volume, securing prime shelf space, and outperforming competitors at the point of sale. Yet, a persistent...

Key Strategies for Implementing SFA for Maximum Sales EfficiencyAdopting a Sales Force Automation solution represents a significant step toward modernizing your field sales operations. However, the technology itself is only part of the equation. A successful...

The successful implementation of eBest’s Sales Force Automation (SFA) solution for Swire Coca-Cola in Taiwan—a project that has transformed their traditional sales operations into a data-powered engine for growth in the competitive beverage market.

Optimizing Van Sales: How Mobile Technology Transforms Route-to-Market EfficiencyIn the fast-moving consumer goods (FMCG) sector, the Van Sales model remains a cornerstone of direct store distribution. This method, where a salesperson drives a van stocked with...

Mastering Distributor Management: How to Build a High-Performance, Collaborative Distribution NetworkIn the complex world of consumer goods, your brand's success is inextricably linked to the performance of your distribution network. Effective Distributor...

Achieving Retail Excellence: How the Perfect Store Strategy Revolutionizes Field Sales ExecutionIn the fast-paced world of consumer goods, the battle for the consumer is won or lost at the point of sale. For companies managing extensive field teams and complex...

SFA For Field Teams: Building a Connected, Data-Driven Sales OrganizationIn today's fast-paced commercial environment, the ability to make informed decisions at the speed of the market is the ultimate competitive advantage. For companies relying on field sales teams,...