Mars Wrigley Unlocks 3 Million Stores with Real-Time Ordering
From Visits to Clicks—The Challenge Facing the World’s Largest Food Company
Mars Wrigley’s portfolio—M&M’s, SNICKERS, SKITTLES, ORBIT—fills shelves in more than 3 million Chinese stores. Yet even the largest food company on earth was leaving money on the table when field reps missed visits or stores waited days to place orders. Seasonal spikes, local competitions and impulse categories demand speed; a single lost day can mean empty shelves and lost sales.
eBest B2B Solution: 24/7 Self-Ordering + AI-Driven Marketing Automation
Working with eBest, Mars Wrigley rolled out our B2B portal and mobile app that turns every retailer’s smartphone into a 24/7 ordering terminal:
- 3-Click Ordering – Retailers browse Mars’ full SKU catalogue, check live ATP (available-to-promise) and confirm orders in under 30 seconds.
- Auto-Segmentation & Campaign Engine – AI tags each outlet by segment, tier, location and historical SKU velocity, then pushes personalized promos, bundles and digital vouchers to the retailer’s lock-screen.
- Enable Direct Connectivity: The platform established a direct link between Mars and its 3 million POS outlets, ensuring real-time data and communications and order processing.
- Omni-Channel Coverage – Traditional groceries, modern GT, pharmacies, campus stores, wholesale cash-&-carry—all on one platform.
Results That Sweeten the P&L
In the first 18 months the numbers spoke louder than words:
- 1.2 million active retailers now order digitally
- 30,000+ orders per day (peak: 70,000)
- US$500 million annual revenue flowing through the eBest platform
- 100% territory coverage—every sales rep route optimized with “rep-assisted” or “self-order” flags
- 18% average uplift in promotional SKU sales vs. non-digital baseline
- 3 ppt increase in distribution depth for new SKUs within 90 days
Ready to Give Your Field Force a Digital Wingman?
Whether you manage 30,000 or 3,000,000 points of sale, eBest’s B2B solution delivers:
- Higher order frequency
- Deeper outlet penetration
- Data-driven promotions that actually convert
See how we can digitize your route-to-market in 90 days—just like we did for Mars Wrigley.