A sales rep stands in a client’s back office or outlet, finalizing the sell-in order with retailer. Out comes the tablet or mobile phone app. Fingers tap, eyes squint at tiny category tabs and product lists, and minds calculate the conversion from bottles to cases. It’s a dance of manual entry that steals time from the real job: building relationships and selling more. What if that friction vanished? What if closing the order was as simple as closing the deal—just by talking about it?

Introducing a paradigm shift for field sales and B2B ordering: our Voice Assistant Ordering. We’re empowering sales reps to execute complex “sell-in” orders with effortless voice commands, turning conversation directly into accurate purchase orders.

The Friction in the Field: When Tools Slow You Down

The current process is fraught with hidden costs:

• Time Drain:​ Switching from conversation to data entry breaks rapport and kills momentum.
• Error-Prone:​ Misheard codes, miskeyed quantities (“was that 5 or 9?”), and unit confusion lead to incorrect shipments and costly reconciliations.
• Cognitive Load:​ Mental math to convert “let’s add 10 bottles” to a partial case distracts from strategic discussion.

Your expertise is in selling, not in data entry. Our technology is designed to liberate that expertise.

The New Way: “Say It, Done.”

Imagine this seamless flow, now a reality with our Voice AI:

1. The Simple Command.

No complex syntax, no wake words needed. The rep simply states the need naturally:

“Okay, let’s do 8 cases of x product for this order”

Our AI instantly:​ Recognizes the product name​ and the quantity, creating the first line item. The context is set.

2. The Intelligent Revision.

The user has a second thought—a real-world scenario that normally causes backtracking and recalculation.

“You know what, scratch 2 cases from that… and actually, add 6 more bottles instead.”

This is where our AI shines.​ It doesn’t just hear sounds; it understands semantics and context.

• It knows “scratch 2 cases” refers to the 8 cases​ just mentioned.
• It knows “add 6 bottles” is a new instruction.
• Crucially, it intelligently distinguishes between units. It knows this product packs 24 bottles per case. It doesn’t just add “6” to the cases; it understands the differences of package units – cases, packs, bottles, etc.

The result:​ The order is instantly, accurately updated from 8 cases to 6 cases plus 6 bottles, with zero manual calculation from the rep.

3. The Effortless Close. The entire order, built through natural dialogue, is confirmed. A final command like “And that’s the order—submit it” ends it directly to the system. The rep’s hands are free, their attention remains fully on the client, and the order is flawless.

Beyond Voice Recognition: AI That Empowers It

This isn’t simple speech-to-text. It’s context-aware semantic understanding​ built for commerce.

• Product Code & Quantity Extraction:​ Accurately pulls key data from free-form speech.
• Unit Intelligence:​ Inherently understands the relationship between sales units (cases, packs) and base units (bottles, pieces), performing real-time conversion.
• Conversational Memory:​ Maintains the context of the entire interaction, so “add,” “remove,” or “change that” always refers to the right item.
• Order Management Integration:​ Works seamlessly within your existing workflow, pushing the finalized order directly to your ERP or order management system.

The Business Impact: Empower Your Sales Force

The benefits translate directly to your bottom line and team effectiveness:

• Accelerate the Sales Cycle:​ Cut order finalization time by over 70%, allowing more face-to-face selling time per visit.
• Achieve 100% Order Accuracy:​ Eliminate keying errors and unit misunderstandings, ensuring what’s sold is what’s shipped and billed.
• Enhance Professionalism & Client Experience:​ Present a cutting-edge, efficient image. Keep the interaction collaborative and consultative, not administrative.
• Boost Rep Productivity & Morale:​ Remove a tedious task, allowing reps to focus on their highest-value work.

See the Conversation in Action

Reading about it is one thing; seeing the effortless, intelligent interaction is another. The demo video below showcases the exact scenario described, from the first voice command to the final, accurate submission. 

(Video shows a sales rep using the Voice ordering in a real-world scenario, with clear visuals of the AI’s real-time understanding and order updates.)

Ready to Transform Your Sell-In Process?

This is more than a feature update—it’s a new way for your team to operate. It’s about leveraging AI not to replace the human touch in sales, but to amplify it, by removing all the friction that stands between a conversation and a confirmed order. Let’s start a conversation about how AI can empower your sales force.​  Contact us for a personalized demonstration tailored to your order complexity.