We are excited to announce the successful implementation of eBest’s Sales Force Automation (SFA) solution​ for Swire Coca-Cola in Taiwan—a project that has transformed their traditional sales operations into a data-powered engine for growth in the competitive beverage market. This partnership represents a significant step forward in leveraging digital tools to enhance route-to-market execution, optimize field team performance, and unlock real-time business insights—all while ensuring a seamless transition with zero disruption to ongoing operations.

The Challenge: Modernizing Legacy Sales Operations​

As one of the largest bottlers within the Coca-Cola system, Swire Coca-Cola Taiwan needed to replace outdated, paper-based workflows with a unified digital platform. Key objectives included:

• Integrating siloed data from distributors, retailers, and field teams
• Accelerating decision-making through real-time visibility into inventory and promotions
• Enhancing the efficiency and effectiveness of the frontline sales force

The biggest hurdle? Achieving a smooth transition without interrupting daily sales and distribution—a task akin to “changing an engine mid-flight.”​

The Solution: End-to-End SFA Implementation by eBest

eBest’s SFA system introduced an intelligent, mobile-first platform designed specifically for fast-moving consumer goods (FMCG) sales teams. Key features included:

• AI-powered image recognition​ to digitize shelf data and automate merchandising checks
• Cloud-based workflow integration​ connecting retail execution, order management, and performance analytics
• Customizable dashboards​ offering real-time insights into sales KPIs, outlet coverage, and promotional impact

But technology alone wasn’t the full story—it was the hands-on, phased implementation approach​ that made the difference.

Behind the Scenes: How eBest’s Team Enabled a Smooth Rollout

From system introduction to full adoption, eBest’s implementation team worked side-by-side with Swire Coca-Cola Taiwan through three critical stages:

1. System Introduction & Needs Alignment​
2. Structured Training for Field Teams​
3. On-the-Ground Coaching & Go-Live Support​
• eBest’s consultants joined Swire Coca-Cola’s sales reps on market visits, providing live guidance on using the SFA app during sales calls
• A dedicated support team ensured quick issue resolution during and after the launch

This people-centric rollout strategy helped achieve over 90% user adoption within the first month.

Results: Efficiency Gains and Strategic Impact

The new SFA system has already delivered measurable outcomes:

• 2x improvement​ in sales execution speed through automated task prioritization
• Real-time shelf data capture, reducing manual entry errors and improving promotion compliance
• Enhanced team collaboration​ between managers and reps via shared performance insights

Most importantly, Swire Coca-Cola’s field teams are now empowered to focus on value-added activities—like building customer relationships and driving in-store execution—instead of administrative tasks.

Local Expertise with Global Standards

Taiwan’s dynamic FMCG landscape demands both agility and localization. eBest’s SFA solution combines global best practices with tailored configurations to address:

• High outlet density and complex route planning
• Diverse trade channel requirements (from hypermarkets to traditional trade)
• Multi-brand portfolio management for Coca-Cola’s beverage offerings

By deploying a scalable SFA system in Taiwan, Swire Coca-Cola is now better equipped to capture growth opportunities and strengthen its market leadership.

Looking Ahead

The success of this SFA implementation paves the way for further digital initiatives, such as AI-driven demand forecasting and automated replenishment systems. eBest is proud to support Swire Coca-Cola Taiwan in its ongoing journey toward a fully connected, intelligent sales ecosystem. Ready to transform your sales operations with a seamless, human-centric SFA implementation? ​Visit our website or contact our team to learn how eBest can help you empower your field force, optimize execution, and win in the market—without missing a beat.👉